How does an employer stand out from the competition when placing a job on a Job Board?

Mon 19 January 2009, Category: Online Recruitment advertising

How does an employer stand out from the competition when placing a job on a Job Board?

This article from Talent on View, Video Technology for Recruiters and Job-Boards, caught our eye and we wanted to share it with you;

How does an employer stand out from the competition when placing a job on a Job Board?

Finding the right job can be frustrating not to mention time consuming as there are so many places that candidates can search for jobs. Years ago searches were limited to local and national papers with job advertisements, word of mouth and even notices pinned outside work places. Then came recruitment agencies who helped people to locate and apply for jobs that they felt were suitable. Today the internet is increasingly used, and is often the first place people look, when trying to find a new job. There are hundreds of online recruitment agency websites, business websites with a vacancy section, adverts on social networking sites and job boards. Job boards are a fantastic tool for job seekers as they are easy to use and highly accessible, with the different categories of jobs clearly defined so that someone looking for a job in a particular area can click into that category and see the various jobs on offer.

These categories can then be further defined by geographical location so that job seekers can pinpoint the area within the UK that they would prefer to work.

With so many jobs being placed on job boards by businesses and recruitment agencies it is essential that if they want to attract good candidates they must stand out from the crowd - but how do they do this?

Here are a few ways in which an employer can create a listing on a job board which will get the very best candidates.

Think how an applicant thinks - make sure that you post a job ad that will make readers want to read on. Clearly define the job and sell it at the same time, don’t waffle about the job as this will lose the interest of candidates - and forget about flash graphics, these only serve to distract people and will not add value to the posting.

Keep the content of your advert short and to the point - if you have more to tell candidates you can do this during the application process, don’t give chapter and verse in an advert as it is not needed to be successful.

Use a catchy headline to get the attention of candidates - if you are not placing the job title as the headline use one that will make candidates pay attention. Use something like -Join the leaders in your field- or Create a brighter future with…use emotive words that will make candidates want to find out more about the position.

Call to action this should be placed at the end of the advert and should state clearly what you would like candidates to do if they are interested in applying for the job. Give telephone numbers, email addresses etc so that candidates can start the application process straight away.

Add a Video - incorporating a video within the job listing will not only engage your candidates it will ensure a highly quality candidate will apply as they will know more about the job and therefore only relevant candidates will apply

By utilising these points a business will be able to create a posting on a job board that will get the attention of candidates, give them relevant information and encourage them to apply for the position.

If you have a suitable Article please...